We worked in groups to create an identity from scratch, then each group had to exchange the description of the identity to the other group to create it from scratch. We had to take pictures of the products ourselves and 

Values:
Sustainability, affordability, transparency, down to earth.

Target group: Addresses everyone who has an interest in sustainability and in climate-friendly, values across age, gender and economy. They mostly come from larger cities. We have
as such not a primary / secondary target group as we go for a very broad segment
which we aim for in the campaign. We assume that Nordland’s most popular segment will be
the modern style. 

Mission: It must be made easy to choose sustainably, for those who are price conscious and at the same time cares about environment.

Vision: We dream of making sustainability a naturally chosen products, and making it accessible
for everyone regardless of their financial situation.