Electro is a fictious identity focusing on Electric cars.
The focus of this project is “crossmedia production”, basically to be able to create an identity from scratch and create all media for that has to do with branding. 

We had to make a logo, website, 2 announcements, a magazine, an app, 2 animated ads and a business card

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.