Branding, Print
Postcard Redesign
Client
Sportyfied ApS
Category
Print
Year
2021
Introduction
This is a project i got to do while i was an intern at Sportyfied.
The postcard design was outdated and they needed a new look.
The postcard design was outdated and they needed a new look.
I didn’t want to change too much of the look, I wanted to maintain the identity of the brand
but give it a bit more of a modern and clean look instead. In the first one your eyes don’t know
where to look due to the two swooshes on top and bottom.
The text on the back doesn’t line up on a baseline and some of the icons are a bit confusing.
They used Illustrator for the text on the back (I have no idea why) but I used InDesign to declare the baseline and make everything line up.
Result
